Creative Place Marketing

One of the reasons that elected officials and economic development professionals are interested in arts and culture is their ability to attract dollars, people, and recognition to communities. This 100% online course introduces the idea of creative placemaking and creative place marketing, explores issues in place marketing and introduces students to key considerations for developing place marketing plans, cultural tourism strategies, and other initiatives that improve the quality and economics of place through arts and culture. We will also investigate the emotional aspects of place, how people feel connected to a location through many cultural aspects and social justice issues that often emerge as places evolve.

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